Performance marketing for fashion and abaya brands in Kuwait

Fashion sells on the feed. Meta's catalogue and Reels ads carry most of the revenue, with TikTok bringing in new buyers who have never seen the label.

The channel plan Meta leads with catalogue ads and retargeting for people who viewed a piece. TikTok leads on discovery with try-on and styling videos. Snapchat supports launch days, and Google catches people searching for the brand by name.

What we optimise for Purchases and revenue, tracked from the ad to the checkout. Collection drops are planned so the creative is shot before the stock lands.